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Parisian $WAG: emerging youth trend

This trend features in-the-know branded luxury, understated streetwear glamour, a nod to designer labels and Parisian chic.

Parisian $wag is on the radar after Harlem-born rapper A$AP Rocky chose the French capital as the back drop for his latest video, Goldie
Upscale camo is mixed with designer labels, leather and baroque scarf prints
Monochrome graphic streetwear logos and interpretations of luxury logos
Bling is back, from gold grills to nail art, statement watches and chains that are ostentatious
The look and style was described by Parisian streetwear label Pigalle as: “Where upscale and grittiness blend together as velvet and concrete”